Changelog

Ads Manager has a Timezone menu next to the date range. Ad account timezone, the default and the same as the extension's, shows each ad account's own days as Meta and Google Ads report them, so spend matches the ad platforms, and Today is each account's own today. My timezone puts every account on your Settings timezone, splitting each day's spend by its hourly spend. Dashboards stay on your timezone.

Ads whose URL parameters are missing ad_id, adset_id, campaign_id or the utm_* tags now show a warning icon next to their name; hover it to see exactly what's missing. Campaigns and ad sets show how many of their running ads need fixing. Turn it off with the Tracking alerts switch above the table.

Pick your timezone in Settings → Preferences (New York by default). Every date range, total and chart, including CRM, Stripe, Whop and HubSpot revenue, contacts and split tests, now uses that one clock, and each teammate sees data in their own timezone.

Ads Manager Profit is Revenue (front end + back end) minus spend, and Meta's own Purchase value and Purchase ROAS are columns under Ad platform. Chart lines now include AOV, Sales and FE / BE CAC, and clicking a line's mark switches it between blended, FE and BE, like Creatives and Audiences columns and embed cards. LTV cards pick a 30-day, 90-day or 1-year window. Embeds and the phone widget show blended Revenue and ROAS, and the Revenue source of truth setting is replaced by Settings > Revenue.

Revenue, ROAS, CAC, AOV, LTV and Sales come blended (front end + back end), FE and BE in every data picker: pick a metric, then choose blended, FE or BE (or FE + BE side by side or stacked in Ads Manager columns). Each stage has its own color and mark (violet Σ for blended, blue FE, green BE): bars where FE lights the first bar and BE the last, or Σ / FE / BE letter badges, beside the plain name (ROAS). Prefer no colors? Pick text prefixes (FE ROAS, BE ROAS) in Settings > Preferences > Stage icons. Click the mark on a dashboard card, table column or rule condition to switch it between blended, FE and BE. Older Revenue and ROAS cards now show the blended metric.

Save table views, drag columns to reorder them, and page through ads ranked by spend with ROAS and profit colored at a glance.

Chart overall, front-end, back-end and blended ROAS alongside cost and rate series on a dual Y axis. ROAS cards turn green or red against their own baseline, and GoHighLevel gets an AOV card.

Reports open on the last 7 days; any range you pick is still remembered.

Edit, duplicate, pause, resume or delete a split test straight from the list.

The dashboard starts instantly on first load and metrics are 3-6x faster on large workspaces.

Logs now include user actions, platform logos, a compact mode and remembered filter presets.

Every money value is converted to your workspace's main currency using daily exchange rates.

Connect domains with one-click Cloudflare DNS and a copyable setup prompt for your agent.

Action results appear as toasts, and the setup checklist lives in the sidebar.

A redesigned tracebird.io with a live attribution map and dark mode.

A new name, new bird logo and a new home at tracebird.io. Old links keep working.